Robert Towles Net Worth: Inside the Multi-Million Dollar Empire of a Tech Gaming Pioneer

The Rise of a Desert Town Dreamer

Robert Towles’ path to wealth began in the most unlikely of places—a modest desert community in Southern California where opportunities were scarce and dreams seemed distant. Yet this challenging environment became the crucible that forged one of today’s most successful gaming and fintech entrepreneurs.

What sets Towles apart isn’t merely his impressive financial achievements, but the relentless pursuit of excitement and boundary-pushing that defined his character from childhood. This innate drive to seek adventure and overcome limitations became the cornerstone of a business philosophy that would later generate multiple eight-figure exits.

Growing up with financial constraints, Towles cultivated two critical skills that would prove invaluable in his entrepreneurial journey: an unshakeable determination and an exceptional ability to forge genuine connections with people. These qualities became the bedrock upon which he built his business empire.

Strategic Investment Mastery

Towles has established himself as a formidable force in the investment world, with a particular expertise in identifying market trends and acquiring high-potential assets. His background in sales and marketing provides him with unique insights that traditional investors often lack.

The gaming industry represents his strongest suit, where he frequently assumes lead investor roles in promising ventures. His portfolio includes a gaming franchise that has achieved remarkable success, reaching 27 million monthly active users while generating an astounding $1.2 million in daily revenue.

Perhaps his most celebrated achievement was orchestrating a massive exit valued at over $100 million with Caesars Interactive Entertainment. This deal represented years of strategic planning and execution, cementing his reputation as a visionary investor.

The Functional Beverage Success Story

Before his gaming triumphs, Towles demonstrated his business acumen in the competitive functional beverage industry. Under his leadership, a platform he developed attracted 65,000 dedicated users and achieved over $45 million in annual revenue—a remarkable feat in such a saturated market.

The secret to this success lay in his team’s innovative approach to viral social media marketing. By understanding the power of digital engagement before it became mainstream, Towles positioned his company at the forefront of social commerce, generating substantial returns for stakeholders.

Personal Foundation and Philosophy

Behind every successful entrepreneur lies a strong personal foundation, and Towles exemplifies this principle. His 27-year marriage to his wife, whom he describes as his closest friend, has provided stability throughout his business journey. Together, they have successfully raised four children while building a business empire.

Towles’ business philosophy centers on collaborative partnerships and maintaining acute awareness of emerging technology trends. This approach enables him to identify and develop products with global scaling potential, often pursuing ambitious projects that more conservative investors might avoid.

Estimating Robert Towles’ Net Worth

While Towles maintains privacy regarding his exact financial position, industry analysis suggests his net worth falls within the $15-40 million range. This estimation considers several key factors:

Current Holdings: As CEO of INK Holdings, Towles likely maintains significant equity stakes in the parent company and its subsidiaries, including INK Games, Prize Kingdoms, and INKPAY.

Historical Exits: His track record includes multiple multi-million dollar exits, most notably the $100+ million deal with Caesars Interactive Entertainment.

Portfolio Growth: His ongoing investments in gaming and fintech companies continue to appreciate in value, particularly given the explosive growth in digital entertainment and financial technology sectors.

Leadership Premium: As founder and CEO of his current ventures, Towles likely holds majority stakes that could increase substantially as these companies scale.

The INK Revolution

Towles’ current focus represents what he considers his most ambitious project yet—the INK ecosystem. As founder and CEO of INK Holdings, he’s pioneering a revolutionary approach to gaming and financial technology integration.

INK Games: Gaming Redefined

INK Games represents a paradigm shift in how users interact with gaming platforms. The technology transforms traditional gaming experiences into earning opportunities, allowing players to monetize their social connections and network influence.

INK Pay App: Financial Innovation

The INK Pay App leverages peer-to-peer payment technology to create new revenue streams for users. This platform enables individuals to earn ongoing royalties from their network connections, effectively turning social relationships into financial assets.

AI-Driven Platform Technology

At the core of the INK ecosystem lies sophisticated AI technology that transforms smartphones into earning instruments. This innovation allows users to generate income through invitations, social connections, and network expansion, creating a sustainable revenue model that benefits from viral growth patterns.

The timing for these ventures aligns perfectly with current market conditions, as consumers spend billions of hours and dollars on in-app purchases, gaming transactions, and digital assets annually.

Industry Impact and Future Outlook

Towles represents a new generation of entrepreneurs who seamlessly blend traditional business principles with cutting-edge digital innovation. His companies are positioned to capitalize on the growing convergence of gaming, financial technology, and social commerce.

The INK ecosystem’s potential for disruption is substantial, particularly as it addresses the growing demand for platforms that allow users to monetize their digital interactions. By creating systems where users can earn from the value they help generate, Towles is pioneering what could become the standard for next-generation digital platforms.

Legacy and Inspiration

Robert Towles’ journey from a resource-limited desert town to the helm of innovative technology companies serves as a powerful testament to the potential of American entrepreneurship. His story demonstrates that with the right combination of vision, determination, and strategic thinking, extraordinary success is achievable regardless of starting circumstances.

Through his continued innovation in gaming and fintech, Towles is not only building personal wealth but creating opportunities for millions of users worldwide to participate in the digital economy. His legacy extends beyond his impressive net worth to encompass the transformative impact his companies have on how people interact with technology and finance.

As the digital economy continues to evolve, Robert Towles stands positioned to remain at the forefront of innovation, making his current estimated net worth potentially just the beginning of even greater financial success ahead.

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Video Marketing Strategies for Hotels and Resorts: Boosting Your Online Presence

Introduction

As the travel industry becomes increasingly competitive, hotels and resorts need to find new ways to capture the attention of potential guests. While traditional marketing techniques such as print and online ads are still important, video marketing has become an essential tool for hotels and resorts looking to boost their online presence..

By creating engaging video content, hotels and resorts can showcase their unique offerings, build brand awareness, and connect with potential guests on an emotional level. In fact, studies have shown that video content is more likely to be shared, viewed, and engaged with than any other form of content.

In this article, we will explore some effective video marketing strategies for hotels and resorts that can help you reach your target audience and increase your online visibility.

FAQs

Understanding Your Audience

Before you start creating video content, it’s important to understand your target audience. Who are they? What are their interests and preferences? What do they value in a hotel or resort experience?

By understanding your audience, you can tailor your video content to their specific needs and preferences. For example, if your target audience is families with young children, you might want to create video content that showcases your family-friendly amenities such as a children’s pool, playground, or kids’ club.

Creating Compelling Video Content

Creating compelling video content is essential for capturing the attention of potential guests. Here are some tips for creating engaging video content:

Focus on storytelling: Your video content should tell a story that captures the essence of your brand and showcases your unique offerings. For example, you might create a video that showcases a day in the life of a guest at your hotel or resort.

Keep it short and sweet: Attention spans are short, so it’s important to keep your videos short and to the point. Aim for videos that are no longer than two to three minutes.

Use high-quality visuals: Your video content should be visually appealing and of high quality. Consider investing in professional equipment and editing software to ensure your videos look polished and professional.

Show off your amenities: Your video content should showcase your hotel or resort’s amenities, such as your swimming pool, spa, restaurants, or fitness center.

Highlight local experiences: In addition to showcasing your property, you should also highlight local experiences that guests can enjoy during their stay. This could include popular tourist attractions, cultural experiences, or outdoor activities.

Choosing the Right Platforms

Once you’ve created your video content, it’s important to choose the right platforms to share it on. Here are some popular platforms for sharing video content:

YouTube: As the world’s second-largest search engine, YouTube is a powerful platform for sharing video content. Consider creating a dedicated YouTube channel for your hotel or resort.

Facebook: With over two billion monthly active users, Facebook is  with over two billion monthly active users, Facebook is a powerful platform for reaching a wide audience with your video content. Consider creating a Facebook page for your hotel or resort and regularly posting video content.

Instagram: Instagram’s visual nature makes it a great platform for sharing visually appealing video content. Consider creating short, snappy videos that highlight your hotel or resort’s amenities and local experiences.

TikTok: TikTok has exploded in popularity in recent years, especially among younger audiences. Consider creating short, engaging videos that showcase your brand’s personality and unique offerings.

It’s important to note that each platform has its own strengths and weaknesses, and you should choose the platforms that align with your target audience and marketing goals.

Optimizing Your Videos for SEO

Optimizing your video content for search engines is essential for increasing your online visibility and reaching your target audience. Here are some tips for optimizing your videos for SEO:

Use keywords: Incorporate relevant keywords into your video title, description, and tags to help search engines understand what your video is about.

Transcribe your videos: Transcribing your videos can help search engines understand the content of your video, and it can also make your video more accessible to people with hearing impairments.

Include calls to action: Encourage viewers to engage with your brand by including calls to action in your video description, such as “book now” or “learn more.”

Share your videos: Sharing your videos on social media and other platforms can help increase their visibility and reach a wider audience.

Measuring Success: Analytics and Metrics

Measuring the success of your video marketing campaigns is essential for understanding what’s working and what’s not. Here are some key metrics to track:

Views: This metric tracks how many people have viewed your video.

Engagement: Engagement metrics track how viewers are interacting with your video, such as likes, comments, and shares.

Click-through rate (CTR): CTR measures how many people clicked on a call to action in your video.

Conversion rate: This metric tracks how many people took a desired action after viewing your video, such as booking a room or signing up for your newsletter.

By tracking these metrics, you can better understand the effectiveness of your video marketing campaigns and make data-driven decisions to improve your results.

FAQs

How can I create video content on a budget?

You don’t need a huge budget to create effective video content. Consider using your smartphone to capture video footage, and invest in affordable editing software to create polished videos.

How long should my videos be?

Attention spans are short, so aim for videos that are no longer than two to three minutes.

Can I repurpose video content for different platforms?

Yes! Consider creating shorter versions of your video content for platforms like Instagram and TikTok

Conclusion

Video marketing has become an essential tool for hotels and resorts looking to increase their online presence and reach their target audience. By creating engaging video content, choosing the right platforms, optimizing for SEO, and tracking metrics, hotels and resorts can showcase their unique offerings and stand out in a crowded market.

Investing in video marketing can be a powerful way to connect with potential guests, build brand awareness, and ultimately drive more bookings and revenue. So why not start incorporating video marketing into your hotel or resort’s marketing strategy today?

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10 Reasons Brands Should Invest In Video Marketing

Why you should invest in Video Marketing

Video marketing is quickly taking shape in the marketing industry. Technology and especially the internet continues to transform the marketing industry. Videos have become the next big thing when it comes to increasing online presence.
According to recent research, four out of the top six channels through which global consumers watch videos are social channels. It has become apparent that videos are no longer your ordinary one-piece marketing plan – they have turned into the epicentre of business outreach as well as campaign efforts.
There’s, therefore, no doubt that every business needs video marketing services to increase sales. Let us see some of the reasons why you should invest in video marketing.

1. According to Wyzowl, 63 percent of businesses
are currently using video marketing

Statistics from Wyzowl give a clear picture of how video marketing is becoming a preferred marketing strategy by most businesses across the globe. The study involved 656 respondents who were interviewed in December 2019. The respondents involved both online consumers and marketing professionals.
Most of the respondents admitted to the fact that video marketing had in one way or the other influenced the way they made decisions. For instance, some consumers narrated how they were drawn to purchasing products online just by watching marketing videos online. On the other hand, marketing professionals attributed the rapid growth of online shopping to video marketing.

2. Video is rapidly on the rise and will hit the marketing industry in a greater way than we can imagine. This trend is informed by the fact that 83 percent of business people believe that video marketing helps them to maximize in profits (ROI).

It is a fact that video is the new trend in marketing. This has been largely contributed by the quick uptake of social media platforms such as Facebook and Twitter. No wonder 83% of businesses believe that video marketing gives them a good ROI.
The goal of every business is always to ensure that they regain the money they invested in their businesses also known as Return on Investment (ROI) as fast as possible. This goal or objective cannot be achieved without a proper video marketing strategy. A video marketing company can help in creating a video marketing plan that is specific to your business needs.

3. Including a video that talks about your product on your landing page increases conversion rate by up to 80 percent.

This is definitely another reason why you should invest in video marketing services. The same survey conducted in 2019 revealed that video marketing has the potential of increasing your conversion rates by up to 80% on your landing page.
Marketing professionals did a comparison between businesses that applied video marketing strategies on their websites and those that didn’t. The difference was staggering – It appears that online consumers are easily influenced by marketing videos compared to content. Some respondents also admitted that their conversion rates went down as soon as they reduced or stopped using video marketing.

4. Market research reveals that 74percent of people who watched a video explaining a product were convinced enough to buy it.

Research has also shown that marketers or businesses that do product description using videos sell more that compared to those who use pure content. 74% of consumers interviewed said that they were easily convinced to purchase a product after watching a description video. This simply shows how the services of a video marketing agency are important to any business.
Product description is always at the core of most companies. The ability to convince consumers to purchase your products largely determines the success or failure of a business. This probably explains why most businesses are turning their focus on video marketing.

5. 20 percent of people doing video marketing admitted that 209 was the first time they ever used it.

This is also an important indicator that shows hoe video marketing is increasingly becoming important for businesses every day. The figure is expected to grow even further simply because of the satisfaction that businesses are getting from video marketing. A survey that was done recently showed that 20% of marketers admitted hiring the services of a video marketing agency for the first time in 2019.
Most of them said they were influenced by the results they saw from their friends and colleagues who were already using video marketing services. This statistics simply mean that video marketing approach is just getting started considering its ability to improve sales.

6. 47 percent of people who used video-marketing for the first time said that they did so because video marketing is easier to use compared to other marketing strategies.

Many of the marketers who tried video marketing for the first time in 2019 did so because they believed it was quicker and easier to create video content for their businesses compared to other marketing strategies.
Besides that, the study also found out that video marketing was more appealing to customers more than any other form of marketing.

7. Video Builds Trust - The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content

This is probably another reason why you should consider video marketing for your business. Videos are known to build trust among customers. Content is important, but to be able to properly engage your potential customers you need a strategy that is more engaging and attractive.
That’s where video marketing comes in. You, therefore, need a video marketing company that will help you in creating videos that are relevant to your business in order to increase your presence online.

8. Your business is 53 times more likely to rank on Google’s first page if you include videos on it.

Ranking on the first page of Google or any other search engine is always the goal of every online business. Most businesses have learned this secret and are reaping big. It will be difficult to rank on the first page with the content alone. Besides that, research has also proven that it is easier for a user to click on videos than plain content on Google.

9. Mobile and video are almost inseparable. It is a fact that close 90 percent of people watch videos through their mobile gadgets.

Today almost everyone owns a mobile phone. What does that mean? It means increased social media use and watching videos. As a business or online marketer, this is a perfect opportunity to reach as many people as possible through video marketing. The most important thing is to create relevant and most interesting videos aimed at promoting your business.

10. The video marketing strategy is more effective in describing products and services. It is estimated that 98 percent of users rely on videos to understand various products and services.

Marketing is all about convincing prospective customers. As such, you can’t convince people to purchase your products or services if you are unable to clearly explain to them what your business is all about.
This is one of the reasons as to why most marketers are finding video marketing as an effective marketing strategy for their businesses. Many people have started shifting their focus from pure content to content and video to market their products and services.
In nutshell, video marketing has become a game-changer in the marketing industry. Most businesses have realized the importance of investing in video marketing. It is therefore important to find a reliable video marketing agency to help you get started.

Full Infographic:

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12 Best Photography and Videography Locations in Portland Oregon

Our Favorite Locations

There are many beautiful places to photograph in the state of Oregon, and Portland is one of our favorite areas. Whether you’re taking selfies or want to shoot a video, you should consider checking out these 12 awesome locations in and around Portland, Oregon.

Vera Kantz East Bank Promenade 

The best time to photograph at the Vera Kantz East Bank Promenade is at night. Start your photography on the upper promenade just as total blackness is falling. Then, move on to the many bridges that surround this promenade. If you can choose a night when there is very little wind as the reflections in the Willamette River will be more pronounced. 

The Hoyt Arboretum 

There are over 12 miles of hiking trails at the Hoyt Arboretum. One of our favorite locations near Portland, this 190-acre park is a photographer’s paradise because it contains over 2,500 species of trees collected from six continents. Hike along the 12 miles of trails, and you will find a multitude of image-capturing opportunities. This is especially true in the fall when the maples put on their fall colors, but you can find opportunities throughout the year. Consider going to this ridge-top location early in the morning for great wildlife shots. 

Portland Audubon Society Wildlife Sanctuary 

The Portland Audubon Society Wildlife Sanctuary offers an excellent place to capture photos as an old-growth forest fills it with many types of wildlife. The sanctuary also has many cages filled with rehabilitating birds that you will want to photograph. While it can be cold, you can capture beautiful winter photos here because very few people have trudged ahead of you. 

Portland Art Museum 

Except in a very few select areas, the Portland Art Museum, which is open every day but Mondays, is a fabulous place to take low-light creative images. The best time to go, however, is on the third Wednesday of each month when the museum hosts their Photography Council Brown Bag Series from 12 to 1. When you attend one of these meetings, you will learn more about photography while having a terrific place to practice. 

Oregon Zoo 

The Oregon Zoo is the oldest zoo west of the Mississippi River, and you will love to capture some of the details of the historical buildings along with the animals at this location. The narrow-gauge railroad is also a fun thing to photograph, and you can also capture many outstanding people photographs. Special events, like Brewlights at Halloween and Zoolights during the winter holidays, make this a place you will want to return to with your camera many times. Consider going in the morning during the summer and later in the day during the winter when the animals will be most active. 

St John’s Bridge and Cathedral Park 

The unique lines of the bridge make St. John’s Bridge and Cathedral Park a great place to capture images and videos. The best time to photograph here is early in the morning as the mist leads to exciting photos, and the morning light dances through the trees. You may want to come back later in the day to capture amazing dog photos as they play in the off-leash area. 

Pioneer Courthouse Square 

One of our favorite locations in downtwon Portland, there are many great places to take photos at Pioneer Courthouse Square, and you can usually find something interesting to photograph there with minimal difficulty almost all year long and at any time of day. One favorite is to shoot during the Festival of Flowers when over 20,000 flowers decorate various locations around this square that is affectionately called Portland’s living room. Another favorite time to photograph is in the morning when the Farmer’s Market is opening from June through October. 

Multnomah Falls 

This 620-foot tall waterfall gives you many great photogenic opportunities, especially if you take the short hike to the top. The crowds can get thick during the middle of the day, especially on the weekends, so consider going early on a weekday if possible. Continue hiking on the Wahkeena Falls trail for even more opportunities you will not want to miss. Spring and fall are both excellent times to visit this location. 

Tom McCall Waterfront Park 

Regardless of the type of photography you enjoy, the Tom McCall Waterfront Park has much to offer. You can capture fantastic river images here, especially during the Portland Dragon Boat Festival in September. The colorful water fountain lets you play with water images. The memorial garden can be a great place to capture emotional photographs. 

Portland Saturday Market 

The Portland Saturday Market is the largest continuously operating arts-and-crafts fair in the nation, and it is a delightful place to take photos because you are never sure what you will see there. This weekend market that is open from March through Christmas Eve, and it is open the entire week before Christmas. From July to October, you will want to take your camera and capture the activities in the kid’s area along with other street performers. 

Crystal Springs Rhododendron Garden 

This 9.49-acre park near Portland is a great place to capture bird pictures as it is home to many bald eagles, great blue herons, wood ducks, geese, and ducks. Late September and early October is a great time to go to this park as the trees put on their annual show. The real highlight, however, comes in mid-April through mid-May when over 2,500 rhododendrons, azaleas, and other plants bloom. The park is open from dawn to dusk, so take advantage of the golden hour to capture outstanding shots. 

The National Sanctuary of Our Sorrowful Mother 

Popularly known as The Grotto, this 62-acre facility is also a beautiful botanical garden. You may want to start your visit on the lower level, where you will find a cave with a reproduction of Michaelangelo’s Pieta. Head to the facility’s north wall for amazing views of the Cascade Mountain Range before hiking on the trail to capture the 14 Stations of the Cross. Then, pay the small fee to ride the elevator to the upper level to capture many flower images. There are two times of the year when you will want to be sure this stop is on your itinerary. The first is during spring when the flowers are in bloom. Then, come back in December for the Festival of Lights. 

With so many great opportunities, you will want to take your camera with you everywhere you go in Portland.

Where are you favorite locations to shoot or film in Portland or across Oregon? Let us know in the comments!

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8 Vacation Rental Marketing Tips For Property Owners

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The purpose of renting a property to vacationers is to make money. The most effective way to do that is to let as many people about your venture as possible. Various approaches will work, but you must be consistent with the marketing program. A one-time shot in the arm will not keep bookings coming your way. Develop a plan to promote the property and work out the kinks before opening for business.

Different low-budget strategies can be utilized once you have possession of a property. You must market the rental vigorously if you expect to make a profit. The first important matter should be obtaining a professional website. Different sites around the internet will have a template for the do-it-yourselfer, but if you can afford to hire a web designer to customize it, you are ahead of the game. Over the years I have worked with a number of vacation rental companies, one of which is the leading provider of Vacation Homes in Cannon Beach Oregon. The strategies I describe in this blog are the exact strategies I’ve used to help them grow their business.

1. Build a Website For Your Vacation Home and Use Your Blog To Drive Website Visitors

Develop your own unique website and use your blog to drive traffic to the website. Create useful information that prospective guests will find interesting and helpful. Post to the blog often so that it does not become stale. Always include photographs. Potential guests like to see what and where they will be staying. Give potential clients information about the area, the best places to go, things to do, information about you, and any enticements that will make people want to visit. Always be truthful because the more positive reviews you can garner, the more bookings you are likely to have.

Hire a Search Engine Optimization Company To Improve Your Google Search Results

Search engine optimization (SEO) is an important factor in developing your website. Without it, you will not be noticed among the myriad competitors, who have developed winning strategies. Try googling the different ways to determine the keywords that will drive traffic to your site. Create a list of target words prior to writing your blog so that you will maximize the number of visitors who will view it.

Build an Email List To Promote Your Vacation Rental To Guests and Subscribers

Generate an email list from personal contacts, your blog subscribers, or former guests of your vacation property. Use a template from a service, such as MailChimp, and create a campaign to send out personalized newsletters to your email list. Updated information about your rental may remind former guests of the wonderful time they had, or it may provide new information to travelers who have not considered any rental other than a hotel. You can motivate your guests to book again with promotions and giveaways. The goal here is to create loyalty and get as many direct bookings and repeat guests as possible.

Promote Your Vacation Rental on Facebook & Instagram

A large percentage of people use social media regularly. Classify your rental property by the personality you create, such as “sparkling home by the sea” or “centrally located historical brownstone.” It will draw more attention than the dull description, “two bedrooms, sleeps four.” If you do not already have various social media platforms, such as Facebook, Instagram, Twitter, Pinterest or others, now is the time to do it. Strive for positive reviews by being the best host or hostess imaginable. Provide the basics, such as bed and bath linens, cookware, dishes, silverware, and toiletries. Always be clear about what guests should provide for themselves. Everything should be in working order, and the unit should be sparkling clean and fresh.

Pay For High-Quality Photography Of Your Rental For Your Website and Social Media Promotions

A beautifully showcased rental must have quality photographs that highlight the property’s best features. Guests can be finicky, so pull out all the stops when it comes to comfort, convenience, and visual appeal. If you are featuring a rustic cabin, you may be going for a minimalist appearance or an idyllic cabin-in-the-woods type of rental. Guests who are searching for that particular style will be able to see every amenity it does or does not have. If you are featuring a beach cottage, let the scenery and decor represent that. A rental that is touted as upscale should have furnishings, appliances, design, and decor that would be indicative of luxury. The point is to be true to whatever the characteristics of the property are.

Get Referrals By Build Relationships With Business Owners In Your Area

Local enterprises can be a valuable asset. Supporting and interacting with them is good business for both of you. Develop a rapport with local hotels. They may recommend your rental if they cannot accommodate a guest, and you can do likewise. Interact with former and prospective guests through social media platforms. If you live near your rental and have a hands-on approach, your personality and willingness to be helpful with small issues may go a long way toward ensuring repeat clients. You want them to rave about you in their reviews.

Create Guest Loyalty By Making Their Stay More Enjoyable

When guests arrive at your rental, they will appreciate some type of manual with information to make their stay more enjoyable. Details that they may not need to know at a hotel will become important here, such as where to find the code for the internet, where the fire extinguisher is located, how to regulate the thermostat, closest hiking trails, restaurants that deliver, and any other information that you deem pertinent to helping them have a positive vacation.

Stand Out From the Competition With Professional Drone Videos

One of the easiest ways to stand out from the competition is to invest money in professional and high-quality drone videography. Let’s face it, people love drone videos! It will give your potential guests a bird’s eye view of the property and location, prior to booking it. If your location is good, guests are likely to book your property on location alone. Drone videos of your vacation rental are an affordable way to stand out from your competition and drive more direct bookings. Hiring a local video production company to film drone videos and even photography is well worth the investment.

Morrisey Productions has worked with https://www.beachcombervacationhomes.com in Cannon Beach Oregon to produce the following videos:

Final Thoughts On Marketing Your Vacation Rental

Marketing is one of the most significant parts of being a landlord. After you have put your best foot forward and have dotted all the I’s and crossed all the t’s, you want to rent to people who will respect your property. One of the best ways is to screen them carefully. In addition to the pertinent facts, like name and contact information, ask them to tell you something about themselves, like what their expectations are, how they learned of your rental, and the number of people. A piece of the official documentation, like a driver’s license or a passport, may help alleviate any doubts of who is actually renting your property. Make sure your policies are spelled out clearly so there is no chance of a misunderstanding. If the property can only accommodate four people and guests arrive with eight people, planning to let some sleep on the floor, they need to understand what the consequences are for doing anything outside the parameters of the policies you have set.

You have obtained the property, made it rental- ready, marketed it, set your policies, and now it is time to reap the rewards of your good investment.

Click on the link to learn more about Morrisey Productions.
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Our Top 10 Tips on How To Get Video Production Clients

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Get New Video Production Clients For Your Company

Are you a photographer, video production company owner, or content creator looking to grow your business? One of the most challenging aspects of running a creative business is the constant need for new projects every single month. In this article, I will reveal my top 10 ways to get consistent new projects for your business, plus some bonus client outreach strategies you can implement to supercharge your growth.

The biggest problem I see content creators make is they rely on the quality of their content for generating new business. Although the importance of good production can’t be overstated, this isn’t an effective marketing strategy. The best way to find clients for your company is by actively seeking potential customers. There is too much traffic and competition on the internet to expect them to seek out your work. You must be actively seeking their business instead. Here are some helpful tips for generating clients for your video production company.

1. Cold Outreach

Cold calling is one of the oldest forms of marketing. Despite its age, this form of outreach is still highly effective when combined with modern technology. Instead of making phone calls, you can reach out to potential clients via email or direct message. It is helpful to have a script pre-written to help speed up the process. You should make an effort to use this cold outreach method at least a few times per day. This will greatly improve your chances of finding work.

2. Use Your Personal and Business Network

Networking is the most important aspect of marketing in any industry. The same is true for video production. You can find a lot of work through a network of other freelancers. A friend who takes photos may be able to refer to a person who needs video work done. In exchange, you could keep an eye out for clients who need some photography skills. You can even team up with other freelancers who specialize in different areas. Your combined skills can be offered an entire package. Together, these outreach methods are more effective than cold outreach because there is already an established connection between you and potential clients.

3. Attend Niche Events

There are many events focusing on video production and marketing. While these are great places to learn more about the craft, these events are also opportunities to meet potential clients. These niche events are not only attended by experts in the field. Companies in need of video work will also attend the events to look for the best service available. This is a great chance to get your company some exposure. Depending on your level of expertise, speaking at these events is also a great way to establish a reputation as an expert in the field. Hosting your own event can also place you as a leader in the industry.

4. Publish Helpful Content

One of the best ways to attract new clients is to offer free value upfront. When people search online for solutions to their problem, the company answering those questions will immediately gain their trust and recognition. These people will also be more likely to do business with the person or company who provided these answers. You should be actively creating helpful content online in the form of videos, blog posts, or an email list. For example, you could create a video explaining how people can find the best video company. Everyone searching for this information will be a potential client. As the person supplying them with this information, you’ll immediately be at the top of their list for companies to use.

5. Capture Emails

Email marketing is still one of the most powerful forms of marketing. Although social media is increasing in use and importance, people still check their emails on a daily basis. A majority of your potential clients will prefer to communicate via email than other forms of contact. This reality makes email marketing an essential part of your funneling process. In order to use this form of marketing effectively, you need to capture emails of people who may need your services. This can be done in a variety of different ways. One of the most straight-forward methods is to visit the websites of people or companies with whom you’d like to work and check their contact information.

6. Frequent Certain Spaces

Active marketing requires that you seek out potential clients. You’ll find that your target audience tends to spend time in the same online spaces. Because they are in the same niche, they have the same problems, questions, interests, and solutions. Frequenting these client spaces can help expose your company while also establishing you as an expert in the field. These spaces can also keep you up-to-date on the latest trends and need within the niche. If everyone is discussing a new problem, you can be the first to offer a unique solution. There are endless benefits to frequenting these client spaces. They can come in the form of niche blogs, forums, social media platforms, and more.

7. Check Job Boards

Finding potential clients doesn’t always have to be a game of hide-and-seek. Although the internet is crowded with thousands of competitors hoping to land the same jobs, sometimes finding work can be quite simple. There are companies and individuals actively looking for quality video’s. Instead of assuming they will find your content, you should take time to search for their advertisement. There are countless job boards where people or businesses are requesting video work. Finding potential projects couldn’t be any easier. Sites like UpWork, Freelancer, and ServiceSpace are great places to find clients who are in need of video production. You should have a portfolio and resume ready to send out to these potential clients.

8. Run Paid Ads

While actively searching for jobs is one of the best forms of marketing, many people don’t have the time to dedicate to this process. Fortunately, there are paid advertising options that can generate a nice return on your investment. The trick is knowing where to advertise and how to generate a compelling campaign. Social media platforms are great places to start advertising because of the targeting measures that can be used. For example, companies that specialize in wedding videos can target their ads to engaged couples.

9. Build a Strong Portfolio

Nobody can expect to land new projects without a strong portfolio. Potential clients will want to see your previous work in order to get an idea of your capabilities. If you don’t have any prior work examples, make some of your own content. You only need a few pieces of past work for a portfolio. As long as the content is good, clients will only be interested in seeing a few selections.

10. Connect with Key Decision Makers

Finding new jobs for your video production company isn’t impossible. However, it does take a lot of hard work, dedication, and consistency. The most important part of marketing is being active. You should focus on finding your clients instead of hoping they find you. This change in mindset will be transformative for your career.

Ready to get started? Click HERE to hire an Oregon based Video Production Company.

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Cannon Beach There is Magic Here

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Why we love Cannon Beach Oregon

Have you visited Cannon Beach? If not, we highly recommend it! There really is something special about this place. It’s a feeling, a vibe, a energy that’s hard to put into words. The scenic beauty of the world famous Haystack Rock must be experienced to understand. This monolith is much larger than most people realize, and is visible from much of the city. Cannon Beach also sites right next to Ecola State Park which is one of the most breathtaking state parks on the Oregon Coast.

Showcasing outdoor adventure in Cannon Beach

This video was filmed and produced for the Cannon Beach Chamber of Commerce. The idea here was to capture the magic while revealing just a few of the outdoor adventure opportunities available. The goal in this production was to give the viewer just a small taste of the outdoor recreation possibilities while showcasing unique angles and perspectives of Cannon Beach.

Here are a few photos from the video production

Thanks for reading! I hope the video inspires you to get out and create your own adventure! If you’d like to see more of our work make sure you follow us on Instagram!

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Astoria Oregon Scenic Drone Video | Ford Dealership

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The concept behind this video was to showcase scenic landmarks on the North Oregon Coast being explored by Ford vehicles. This video was filmed and produced for Astoria Ford in Warrenton Oregon. The video features the Astoria Column, Warrenton Jetty, Astoria-Megler Bridge, and more.

I really enjoyed producing this video for Astoria Ford because they gave us a good amount of creative control. The concept was simple, showcase Ford vehicles while touring local scenic landmarks. The filming on the Astoria-Megler bridge was especially challenging because we needed the shot right at sunrise and there was a lot of traffic on the bridge at the time. It took 5 takes before we finally nailed the shot we were looking for. In the end, we were very happy with how the video turned out and are excited to film the next one!

Watch the Astoria Ford Northwest Scenic Landmark video on Facebook below.

Interested in our video production services? Click here to contact us for a free quote. 

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Yaquina Head Lighthouse TV Commercial

Built in 1872, the Yaquina Head Lighthouse in Newport Oregon is a must see destination on the Oregon Coast. The crew at Morrisey Productions was hired by the Discover Newport marketing committee to film and produce a series of 3 television commercials to promote tourism in Newport, especially during the off-season. The first TV commercial took place at the docks on Yaquina Bay and featured the Coast Pride Fishing Boat. The second TV spot was filmed and produced at the Rogue Brewery on the bay and featured master brewer John Maier. Finally, the last television spot above was filmed at the historic Yaquina Head Lighthouse. It was a pleasure working with the City of Newport and the marketing committee. Each TV spot was shot in one day so weather and crowds made the filming somewhat challenging, but the final product still turned out well. “Filming on the Oregon Coast is always a challenge, but we made the best of it,” said Seth Morrisey the producer on the shoot. Brit Morrisey ran lead camera and did an incredible job capturing the natural beauty of the Oregon Coast. Watch the full Yaquina Head Television commercial below.

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Sunset Empire Parks and Recreation District

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Morrisey Productions produced this video for Sunset Empire located in Seaside Oregon.

For nearly 50 years the Sunset Empire Parks and Recreation District has provided more than just recreation services to the North Coast Community. The District offered the first modern indoor public pool in all of Clatsop County in beginning in 1976. The Sunset Pool continues to serve the thousands of people that come through its doors each month through the healing power of water. Since it’s inception, the district has sought to provide high-quality recreation programs at an affordable cost.  Swim lessons, after school programs, senior exercise classes, and annual spring egg hunt only begin to tell the story of the programming available. Park and recreation agencies have three important values that make them essential services to communities. Economic value, health, environmental benefits, and social importance. Park and Recreation departs are vital in ensuring the quality of life in the community and ensuring the health of families and youth. What would a trip to the North Coast be without a stroll along the promenade or a stop at one of our beautiful beaches? Research has shown that parks and recreation programs improve the local tax base and increase property values. Those features increase the lives of members of our community as well as having an entity that overseas recreation programs and facilities. While we all enjoy the beautiful North Coast, there are many times when outdoor recreation opportunities are limited. Clatsop County receives more than double the amount of average rainfall than most of the country. So where can our district residents go to recreate? That’s where the Sunset Empire Parks and Recreation District comes in and provides this valuable service.

Recreation and physical activity are especially critical in our society today as research indicates that frequent activity and movement can drastically reduce the chronic diseases that are prevalent in our society today. What’s more, is that parks and recreation programs are a tangible reflection of the quality of life in a community. These programs provide spaces for groups, friends, and family to gather and recreate. They provide facilities for children to learn to swim and adults to try a new skill and a place for healthy interaction to occur. We love the opportunity to serve our district residents and guests with high-quality recreation programs and facilities. Whether you’re here for a game of bingo, to enroll your child in preschool, or just want to swim a few laps, we hope you feel welcome in our facilities.

This video was filmed and produced by Morrisey Video Production Portland Oregon. We specialize  in cinematic aerial drone footage and offer a full-service production house.

The Morrisey Productions team really enjoyed producing this video for Sunset Empire. In the production we used a combination of DJI Inspire Drone and a Cannon 1DX Mark 2 Camera. If you’d like a free no-obligation video production estimate request a quote here.

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