Destination marketing is exciting – you have food, vacations and getaways, and overall tourism to promote, which are all things that people get so excited about. How do you promote yourself, though, especially in a city where there may be a lot of competition? In this article, we’re going to give you tips for destination marketing for cities and local chamber of commerce. Even if you think you’ve exhausted the possibilities, you’re bound to find at least a new idea or two in this article. Good luck!

1. Connect with Influencers in Your Area

When you’re able to connect with local influencers and have them promote your company, you tap into an already established audience in your locale. Plus, their followers will trust what the influencer says (hence the name “influencer”). Make a list of the blog, Instagram and YouTube influencers in your area or who promote happenings in your city, then take some time to get to know their process. When you’re ready to reach out to them, consider what you can do for one another – maybe you can promote them in a way, too.

2. Create a Guide for Your City

Your hospitality brand is only one part of the local tourism. People who come to your restaurant or hotel are going to want to know what else to do in the area, from where to go for coffee in the morning to what type of nightlife there is. The more information you can offer them, the more they’ll trust your company, and in turn they’ll be encouraged to use your business next time they’re in town. Nobody knows the area quite like you do and it’s time to put all that knowledge to use. If you have a mailing list, you can collect email addresses whenever someone chooses to download the free city guide. That way, you can reconnect with those potential customers again.

3. Make a Destination Video

Video marketing is huge right now and the hospitality industry lends itself to this type of media. Make a video that showcases both your business and the destination. For example, if you have a hotel, you can start by giving a tour of the lobby and then head out the front doors to show how much there is to do right in walking distance. Change the video from time to time to to keep it updated and to reflect the current season. A summertime video isn’t going to mean much to a person who’s visiting during the wintertime.

Here are a few examples of great Destination Marketing videos:

Cannon Beach There is Magic Here Video

Yaquina Head Lighthouse Video

4. Setup a Facebook Group

People who are heading to your destination will have a lot of questions. By creating a Facebook Group dedicated to the location, you can answer their questions and even do a little bit of market research while you’re at it. For example, if you notice that visitors can’t seem to find a great Happy Hour in the area, it’s the perfect opportunity to start Happy Hour at your hotel bar. You can also answer questions that will make people more comfortable to stay with you. For example, if potential customers are worried about access to public transportation, you can let them know that the bus stop is just half a block away or that the front desk will be happy to call a taxi for them in advance.

5. Go All-In on Instagram Posts & Stories

In the destination marketing world, Instagram is all the rage right now! Instagram has done a great job of removing the clutter of other social media apps, and instead focusing on niche based high-quality photography. Since the app is primarily picture based, and to a lesser extent video, Instagram is the perfect place to showoff the beauty of your destination. Use the Instagram Posts feature to showcase your best work while providing daily updates and short videos on your Instagram Stories page.

6. Invest in High-Quality Photography

If your going to make Instagram a priority, it’s worth investing in high-quality photography. Hiring a professional photographer or buying quality photos can make your destination stand out from the crowd. Focus on capturing “evergreen” images that will stand the test of time. Plus, you can repurpose these images and use them for your website, print campaigns, and your social media.

7. Get Everyone Involved in a Challenge

While a challenge will have one winner, that’s not truly the point, at least not for you – the point is to spread the information far and wide so that a ton of people get involved. There are all sorts of ways to create a destination-specific challenge. For example, you could have everyone look for specific things around the city and send in photos when they find them, and the first person to get everything on the entire list will win a stay with your hotel or a free dinner. You can even extend this marketing campaign by asking the winner to create something like an Instagram story about their stay with your company.

8. Create Content That’s Relevant for the Season

Seasonal content is a great way to keep your fan base engaged throughout the year. Let’s face it, tourist season comes and goes, but your fans will come to expect a consistent flow of new content year round. The easiest way to execute this is to create content for the seasons spring, summer, fall, and winter. You can also engage your fans with fun holiday inspired content during Halloween, Christmas, Thanksgiving, and more. By niching down during the appropriate season it will decrease fatigue and keep your content fresh and exciting!

9. Know Your Target Demographic

If you are marketing on behalf of a city or chamber of commerce it’s absolutely critical that you know who your target demographic is. Depending on the town or destination your represent, you’ll most likely have a very specific audience you’re marketing too. By understanding your target demographic first, you will be able to save a fortune on your advertising budget. Plus, by understanding your target you can speak their language and communicate directly to them which in turn will make your message resonate better. It’s worth the extra effort to zero in on your target market before you craft your marketing plan.

10. No Matter What, Create a Marketing Plan!

Now that you have a number of ideas to move forward with, your next step (and truly the first step before you actually employ any of these ideas) should be to create a marketing plan. Without a plan, it’ll be much harder to track what you’ve done and what’s working.

One Last Thought

When people travel or even head into the city for the night, or when they opt to act as a tourist in their very own city, they don’t necessarily know where they’re heading. This gives you the chance to influence them before they finalize their decision. With the right destination marketing techniques, you can stand out from the crowd even in a super popular urban location.

If you’re interested in video production for your destination marketing efforts click here for a free quote.

The Oregon Coast is one of the most scenic coastlines in the world and the perfect place for landscape photography. In 1967 the Oregon Legislature passed a landmark bill making the entire 364 miles of the coastline open to the public. This means that landscape photographers can travel and photograph the entire coastline. From the mouth of the Columbia River to Brookings the Oregon Coast is one of the most beautiful stretches in the world. Some of the highlight include Ecola State Park, Haystack Rock, Short Sands Beach, Pacific City, Shore Acres, Cape Perpetua, and Samuel Boardman State Park. When traveling from North to South one thing you will notice is the coast gets more rugged as you go. In fact, on the Southern Coast you will find very few sandy beaches and mainly rocky coastline. Here is our list of the 12 Most Beautiful Photography Locations on the Oregon Coast.

  1. Astoria-Megler Bridge

The first stop when traveling North to South on the Oregon Coast should be the Astoria Oregon. This historic settlement is near the mouth of the Columbia River and features many great photography locations including the Astoria Column, Columbia River South Jetty, and the Astoria-Megler Bridge. The bridge can be shot at sunrise or sunset, but if you’re looking for the perfect shot make sure you plan accordingly.

2. Peter Iredale Shipwreck

This classic photo spot is one of the most popular on the North Coast. The ship ran ashore in October of 1906 and has been stuck in the sand ever since. Fortunately, this location is easily accessible through Fort Steven State Park, but does get crowded on weekends. The best photos are usually taken at sunset, but if the tide is right, sunrise can work as well.

3. Ecola State Park

One of the most popular state parks on the Oregon Coast, Ecola features breathtaking views of Haystack Rock and Cannon Beach. Plus, Ecola has miles of hiking trails, beaches, and more. One of the most popular photography locations around means this place gets busy on weekends but don’t worry, there’s plenty of room to snap the perfect shot.

4. Haystack Rock

Officially the most photographed location in Oregon, Haystack Rock is a 235 foot sea stack located in Cannon Beach Oregon. Many have claimed it’s the third-largest intertidal sea stack in the world. This beautiful rock is best photographed during sunset, but once again can get very crowded! If you’re looking to snap the perfect shot without people then a dawn patrol session may be your best bet.

5. Oswald West State Park

Oswald West is truly one of the crown jewels of the Oregon Coast. Featuring a popular surfing location and miles of trails through old growth forests makes this a great place to look for the perfect shot! Oswald West is located just North of Manzanita Oregon on Highway 101 with multiple parking lots that provide access to the park. Morning photography is challenging due to the Coast Range mountains to the east, but mid-day and sunset provide many great opportunities to capture the magic of the park.

6. Cape Kiwanda Pacific City Oregon

When it comes to picitureesqe photo locations, Cape Kiwanda is hard to beat! Located in Pacific City about 30 miles South of Tillamook, Cape Kiwanda provides multiple options to capture the perfect photo. This small community features multiple forms of recreation including surfing, boating, sand boarding, and more so it does get very busy on weekends. With that said, as long as you can find a parking spot, photographers will have plenty of scenic sites to shoot! The legendary sand formations and Haystack Rock are best at sunset and potentially at sunrise (if you get lucky).

7. Yaquina Head Lighthouse & Yaquina Bay Bridge

Continuing south on our journey we drive through Newport. This rustic coastal town features multiple locations for photographers. The first landmark you will pass is Yaquina Head Lighthouse State Park. This park features the Yaquina Head Lighthouse which is a classic photo location. As you continue south you will drive over the Yaquina Bay Bridge which is another popular spot. Your best bet to capture magic at the lighthouse will be at sunset while Yaquina Bay Bridge comes alive at sunrise. Make sure to get their early because the morning colors usually only last a few minutes!

8. Cape Perpetua Marine Garden

Just 6-miles south of Yachats you will drive by Cape Perpetua State Park. This extremely popular roadside attraction features iconic natural wonders including Thor’s Well and Spouting Horn. There’s also multiple hiking trails that allow you to get a birds eye view of the beautiful coastline. Due to the Coast Range mountains to the east, Cape Perpetura is best photographed during sunset. If you’re looking for the perfect shot of Thor’s Well there’s also tidal factors to consider, but when the stars align you can definitely capture a magical image.

9. Hecta Head Lighthouse

Hecta Heat Lighthouse is one of 12 scenic lighthouses along the Oregon Coast. Located just 13 North of Florence, this lighthouse is best photographed during sunset. There is a great viewpoint right along highway 101 plus visitor access right up to the lighthouse itself, gives you many great locations to grab the perfect snap.

10. Shore Acres State Park

Shore Acres State Park is located 25 miles West from Coos Bay Oregon. The park is located well removed from highway 101 which keeps the crowds down. This scenic shoreline is a must see area of the coast, but is best viewed in the winter months when the waves hit the rocks and kick up massive ocean waves. If you’re looking for the perfect photo plan your trip in the winter months when the swell is 10 or more feet.

11. Myers Creek Beach

Drive 21 miles south of Gold Beach and you will reach Pistol River State Scenic Viewpoint and Myers Creek Beach. This gorgeous stretch of Highway 101 is known for it’s rugged coastline and jaw-dropping long exposure shots. The perfect curve in the road along with scenic rocks in the background. This photo really doesn’t do the area justice, but will give you a glimpse into the rugged scenic landscape.

12. Samuel H. Boardman State Scenic Corridor

Lucky for you we saved the best for last! Without a doubt, the Samuel H. Boardman Scenic area is home to the most breathtaking landscapes on the entire Oregon Coast. The 12-mile long scenic corridor is packed with dozens of jaw-dropping photo locations including Secret Beach, Natural, Bridge, Indian Sands, and more. Plus, due to its isolation from the big population centers the park is relatively uncrowded making it the perfect spot to go exploring!

Thanks for reading the top 12 best photo locations on the Oregon Coast. I hope we inspired you to get out there and explore. If you’re interested in learning more about Morrisey Productions visit our website.

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