Why you should invest in Video Marketing
Video marketing is quickly taking shape in the marketing industry. Technology and especially the internet continues to transform the marketing industry. Videos have become the next big thing when it comes to increasing online presence.
According to recent research, four out of the top six channels through which global consumers watch videos are social channels. It has become apparent that videos are no longer your ordinary one-piece marketing plan – they have turned into the epicentre of business outreach as well as campaign efforts.
There’s, therefore, no doubt that every business needs video marketing services to increase sales. Let us see some of the reasons why you should invest in video marketing.
1. According to Wyzowl, 63 percent of businesses are currently using video marketing
Statistics from Wyzowl give a clear picture of how video marketing is becoming a preferred marketing strategy by most businesses across the globe. The study involved 656 respondents who were interviewed in December 2019. The respondents involved both online consumers and marketing professionals.
Most of the respondents admitted to the fact that video marketing had in one way or the other influenced the way they made decisions. For instance, some consumers narrated how they were drawn to purchasing products online just by watching marketing videos online. On the other hand, marketing professionals attributed the rapid growth of online shopping to video marketing.
2. Video is rapidly on the rise and will hit the marketing industry in a greater way than we can imagine. This trend is informed by the fact that 83 percent of business people believe that video marketing helps them to maximize in profits (ROI).
It is a fact that video is the new trend in marketing. This has been largely contributed by the quick uptake of social media platforms such as Facebook and Twitter. No wonder 83% of businesses believe that video marketing gives them a good ROI.
The goal of every business is always to ensure that they regain the money they invested in their businesses also known as Return on Investment (ROI) as fast as possible. This goal or objective cannot be achieved without a proper video marketing strategy. A video marketing company can help in creating a video marketing plan that is specific to your business needs.
3. Including a video that talks about your product on your landing page increases conversion rate by up to 80 percent.
This is definitely another reason why you should invest in video marketing services. The same survey conducted in 2019 revealed that video marketing has the potential of increasing your conversion rates by up to 80% on your landing page.
Marketing professionals did a comparison between businesses that applied video marketing strategies on their websites and those that didn’t. The difference was staggering – It appears that online consumers are easily influenced by marketing videos compared to content. Some respondents also admitted that their conversion rates went down as soon as they reduced or stopped using video marketing.
4. Market research reveals that 74percent of people who watched a video explaining a product were convinced enough to buy it.
Research has also shown that marketers or businesses that do product description using videos sell more that compared to those who use pure content. 74% of consumers interviewed said that they were easily convinced to purchase a product after watching a description video. This simply shows how the services of a video marketing agency are important to any business.
Product description is always at the core of most companies. The ability to convince consumers to purchase your products largely determines the success or failure of a business. This probably explains why most businesses are turning their focus on video marketing.
5. 20 percent of people doing video marketing admitted that 209 was the first time they ever used it.
This is also an important indicator that shows hoe video marketing is increasingly becoming important for businesses every day. The figure is expected to grow even further simply because of the satisfaction that businesses are getting from video marketing. A survey that was done recently showed that 20% of marketers admitted hiring the services of a video marketing agency for the first time in 2019.
Most of them said they were influenced by the results they saw from their friends and colleagues who were already using video marketing services. This statistics simply mean that video marketing approach is just getting started considering its ability to improve sales.
6. 47 percent of people who used video-marketing for the first time said that they did so because video marketing is easier to use compared to other marketing strategies.
Many of the marketers who tried video marketing for the first time in 2019 did so because they believed it was quicker and easier to create video content for their businesses compared to other marketing strategies.
Besides that, the study also found out that video marketing was more appealing to customers more than any other form of marketing.
7. Video Builds Trust - The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content
This is probably another reason why you should consider video marketing for your business. Videos are known to build trust among customers. Content is important, but to be able to properly engage your potential customers you need a strategy that is more engaging and attractive.
That’s where video marketing comes in. You, therefore, need a video marketing company that will help you in creating videos that are relevant to your business in order to increase your presence online.
8. Your business is 53 times more likely to rank on Google’s first page if you include videos on it.
Ranking on the first page of Google or any other search engine is always the goal of every online business. Most businesses have learned this secret and are reaping big. It will be difficult to rank on the first page with the content alone. Besides that, research has also proven that it is easier for a user to click on videos than plain content on Google.
9. Mobile and video are almost inseparable. It is a fact that close 90 percent of people watch videos through their mobile gadgets.
Today almost everyone owns a mobile phone. What does that mean? It means increased social media use and watching videos. As a business or online marketer, this is a perfect opportunity to reach as many people as possible through video marketing. The most important thing is to create relevant and most interesting videos aimed at promoting your business.
10. The video marketing strategy is more effective in describing products and services. It is estimated that 98 percent of users rely on videos to understand various products and services.
Marketing is all about convincing prospective customers. As such, you can’t convince people to purchase your products or services if you are unable to clearly explain to them what your business is all about.
This is one of the reasons as to why most marketers are finding video marketing as an effective marketing strategy for their businesses. Many people have started shifting their focus from pure content to content and video to market their products and services.
In nutshell, video marketing has become a game-changer in the marketing industry. Most businesses have realized the importance of investing in video marketing. It is therefore important to find a reliable video marketing agency to help you get started.
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