How To Get New Video Production Clients For Your Company

Are you a photographer, video production company owner, or content creator looking to grow your business? One of the most challenging aspects of running a creative business is the constant need for new clients every single month. In this article, I will reveal my top 10 ways to get consistent new clients for your business, plus some bonus client outreach strategies you can implement to supercharge your growth.

The biggest problem I see content creators make is they rely on the quality of their content for generating new clients. Although the importance of good production can’t be overstated, this isn’t an effective marketing strategy. The best way to find clients for your video production company is by actively seeking potential customers. There are too much traffic and competition on the internet to expect clients to see out your work. You must be actively seeking their business instead. Here are some helpful tips for generating clients for your video production company.

1. Cold Outreach

Cold calling is one of the oldest forms of marketing. Despite its age, this form of outreach is still highly effective when combined with modern technology. Instead of making phone calls, you can reach out to potential clients via email or direct message. It is helpful to have a script pre-written to help speed up the process. You should make an effort to use this cold outreach method at least a few times per day. This will greatly improve your chances of finding work.

2. Use Your Personal and Business Network

Networking is the most important aspect of marketing in any industry. The same is true for video production. You can find a lot of work through a network of other freelancers. A friend who takes photos may be able to refer a client who needs video production. In exchange, you could keep an eye out for clients who need some photography skills. You can even team up with other freelancers who specialize in different areas. Your combined skills can be offered to potential clients as an entire package. Together, these outreach methods are more effective than cold outreach because there is already an established connection between you and potential clients.

3. Attend Niche Events

There are many events focusing on video production and marketing. While these are great places to learn more about the craft, these events are also opportunities to meet potential clients. These niche events are not only attended by experts in the field. Companies in need of video production will also attend the events to look for the best service available. This is a great chance to get your company some exposure. Depending on your level of expertise, speaking at these events is also a great way to establish a reputation as an expert in the field. Hosting your own event can also place you as a leader in the industry.

4. Publish Helpful Content

One of the best ways to attract new clients is to offer free value upfront. When people search online for solutions to their problem, the company answering those questions will immediately gain their trust and recognition. These people will also be more likely to do business with the person or company who provided these answers. You should be actively creating helpful content online in the form of videos, blog posts, or an email list. For example, you could create a video explaining how people can find the best video production company. Everyone searching for this information will be a potential client. As the person supplying them with this information, you’ll immediately be at the top of their list for companies to use.

5. Capture Emails

Email marketing is still one of the most powerful forms of marketing. Although social media is increasing in use and importance, people still check their emails on a daily basis. A majority of your potential clients will prefer to communicate via email than other forms of contact. This reality makes email marketing an essential part of your funneling process. In order to use this form of marketing effectively, you need to capture emails of your potential clients. This can be done in a variety of different ways. One of the most straight-forward methods is to visit the websites of clients with whom you’d like to work and check their contact information.

6. Frequent Client Spaces

Active marketing requires that you seek out potential clients. You’ll find that your target audience tends to spend time in the same online spaces. Because they are in the same niche, they have the same problems, questions, interests, and solutions. Frequenting these client spaces can help expose your production company while also establishing you as an expert in the field. These spaces can also keep you up-to-date on the latest trends and need within the niche. If everyone is discussing a new problem, you can be the first to offer a unique solution. There are endless benefits to frequenting these client spaces. They can come in the form of niche blogs, forums, social media platforms, and more.

7. Check Job Boards

Finding potential clients doesn’t always have to be a game of hide-and-seek. Although the internet is crowded with thousands of competitors hoping to land the same clients, sometimes finding work can be quite simple. There are companies and individuals actively looking for quality video production. Instead of assuming they will find your content, you should take time to search for their advertisement. There are countless job boards where clients are requesting video production work. Finding clients couldn’t be any easier. Sites like UpWork, Freelancer, and ServiceSpace are great places to find clients who are in need of video production. You should have a portfolio and resume ready to send out to these potential clients.

8. Run Paid Ads

While actively searching for clients is one of the best forms of marketing, many people don’t have the time to dedicate to this process. Fortunately, there are paid advertising options that can generate a nice return on your investment. The trick is knowing where to advertise and how to generate a compelling campaign. Social media platforms are great places to start advertising because of the targeting measures that can be used. For example, production companies that specialize in wedding videos can target their ads to engaged couples.

9. Build a Strong Portfolio

Nobody can expect to land new clients without a strong portfolio. Potential clients will want to see your previous work in order to get an idea of your capabilities. If you don’t have any prior clients, make some of your own content. You only need a few pieces of production for a portfolio. As long as the content is good, clients will only be interested in seeing a few selections.

10. Connect with Key Decision Makers

Finding clients for your video production company isn’t impossible. However, it does take a lot of hard work, dedication, and consistency. The most important part of marketing is being active. You should focus on finding your clients instead of hoping they find you. This change in mindset will be transformative for your career.

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best-video-production-drones-2018
 Top 7 Best Drones for Video Production 2017 & Looking forward into 2018. 

The use of technology for video production has come a long way over the past few decades. Video producers used to be limited as to what they could film because they used standard video cameras to capture what was in front of them. Video producers now can increase the quality and scope of their videos by using drones. They used to only be affordable and accessible to large film companies, but now, even the independent video producer can purchase them. If you are interested in updating your equipment you use for filming, here are the top 7 drones for video production of 2017.

• DJ I Mavic Pro
This drone is among the most desired of all its kind. The DJ I Mavic Pro is easy to transport, as it is lightweight and small compared to most video production equipment. This drone can fly for 27 minutes and it can reach a range of up to 4 miles. The DJ I Mavic can be controlled using the Wi-Fi function on their iPhone or Android phone. Even the average film enthusiast can enjoy this drone for personal use, as it has the capability to follow the user and take portraits of them.
• GoPro Karma
One unique quality about the GoPro Karma is its Quick editing software. This drone is easy to pack and gives the user a great deal of control, allowing them to designate a ‘co-pilot,’ someone who can assist them with steering while using the drone. You can even use the GoPro Karma to concentrate on the ground by using its image stabilizer. If you are looking for teamwork, the GoPro Karma is right for you.
• Yuneec Typhoon H
This drone was awarded the ‘Best of Class’ at the 2016 Consumer Electronics Show, and for good reason. Attached to the drone is a CGO3+ gimbal camera. It’s safety features, such as how it makes an instant, safe landing when the battery is low to prevent damage to the drone. This drone is user-friendly, with multiple preset flight modes even beginner video producers will find easy to navigate.
• Parrot AR Drone 2.0
Like the DJ I Mavic Pro, the Parrot AR Drone 2.0 has the option of controlling the drone by use of smartphones. However, the Parrot AR 2.0 has is even more compatible with other pieces of technology. This drone can even be controlled from a tablet. The videos can instantly be recorded to your phone or tablet while in flight, while also allowing you to keep an eye on your drone’s, speed, height, and power. Video producers who love technology, prefer a high level of control of their equipment, and want to save time will appreciate the Parrot AR Drone 2.0
• UDI 818A
The UDI 818A is an excellent choice of drone for those considering a career in cinematography or even photography. It is one of the less expensive of its kind, so even a hobbyist producer or photographer will find this drone worth the purchase. The drone takes 720p high-definition videos, and the camera takes 2MP photos.
• Revell Nano Quadcopter
The Revell Nano Quadcopter is one of the smallest flying, video recording devices on the market. It takes 720p high-quality videos with its attached camera and instantly responds to the user’s directions. One unique quality of this drone is that due to its LED lights. If you want a responsive drone with high sensitivity, this drone is a good option for you.
• DJI Phantom 4
This drone is one of the most desirable on the market, and has earned a reputation for being the best quality for the lowest price. Those in the filming field recommend this drone because it can be used to teach film students and prepare them for more advanced methods of filming. It’s easy to fly, has unbelievable quality, and endless features to adjust to make this drone your own customized recording device.

At Morrisey Productions, were always looking forward into the future. This is our list of the top video production drones for 2018 so far. Drone industry technology is moving quickly, and as new drones get released we will update the list with our latest picks for top video production drones.

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