Ways To Use Video To Promote Your Small Business

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22 Awesome Ways To Use Video To Promote Your Small Business

One of the best ways to promote your small business is to use video, but small business owners may not necessarily know how to use video. To give you some ideas, here are 22 different ways videos can be used to promote your small business.

22. Utilize Youtube

YouTube is a great platform for content creators. If you plan on publishing video content regularly, you should try to upload it onto YouTube and build an audience there to help grow your brand presence. Videos uploaded to Youtube (any any platform for that matter) should be your best quality videos as it is often peoples first impression of your brand. If you dont want to post your full length content, consider posting teaser videos, a video ad you have created, etc.

21. Build an Audience via A Contest

Another great way to use video is to promote a contest. Contests can be a great way to bring in traffic, leads, and increase your engagement resulting in and increase of social media followers. Consider making an “explainer video” describing your contest and how to enter it – its a good opportunity to put out some more video content!

20. Use Video In Your Outreach

Trying to strike a business deal? Instead of just using email, why not add a personalized video presentation with your proposal? It will stand out among all the other requests that are sent.

19. Collaborate with Other Content Creators

A great way to expand your audience is to collaborate with other content creators. You will be able to push out the same video content to each other’s audiences and networks for more exposure.

18. Enhance Your Email Marketing

Did you know that people tend to be more responsive to word video in emails? And did you know that you can actually embed videos in your emails? If you want to enhance your email marketing campaigns, videos are worth experimenting with.

17. Film a Series

Rather than regular content, why not film a regular series? It can be something as simple as a monthly interview with the experts, a weekend industry roundup, or Friday news recap. The types of content you create will depend on your industry, just make sure you’re not wasting time and creating things that arent relevant to your customers!

16. Create Unique Social Media Content

There are many new forms of videos. This includes boomerangs which are short looping clips,  and social media “stories” which can be made up of a variety of multimedia content. These content formats are popular on Twitter, Instagram, Facebook, and Snapchat. The content and the type of videos for small businesses that work best vary from industry to industry.

15. Offer Instructions

Using videos to instruct users is a great way to get them to take action. You can offer instructions on how to reach customer support, add to their order, use the checkout page, take part in a promotional deal, use on of your products, and more! Consider scheduling an annual Facebook live video based on content that is relevant to your customer base.

14. Create Video Tours

Companies in industries like construction and real estate are using features like virtual video tours to attract potential clients and drive more traffic to your website. This is an effective interactive and promotional marketing strategy. It can be a great way to promote whatever you’re selling in the right industry. Consider adding a video on your landing page if you are in an industry where a virtual tour would make sense – a well functioning, good looking website helps increase conversion rates!

13. Videos are Great for Training and Onboarding

Whether you’re training and onboarding new users to your platform, employees, or new affiliates for your business, videos will prove to be an indispensable tool. Videos are often more effective at teaching people than written content and images.

12. Use Video Testimonials

Social proof is one of the best ways to add selling power to your products and services. Rather than use text-based testimonials or photos, try to encourage people who use your products or services to provide video reviews. You’ll see a big difference in believability and most importantly, your sales numbers.

11. Offer Step-by-Step Tutorials

Complex products or products with many features will benefit from step-by-step video tutorials. These tutorials not only show off the capabilities of your products, but they also help users get an idea of how they can use it themselves. Companies that have complex products will benefit from this as written content and images arent always the best way to relay information.

10. Use Video Teasers to Launch Products and Services

If you’re launching a new product or service to the marketplace, a great way to stir people up is to use anticipation via a video marketing campaign. Short video teasers or a short video series are a great way to capture people’s curiosity and interest.

9. Use Videos to Support Your Sales Message

Who says you have to solely rely on written content or video for your sales message? You can use both in your sales message to support each other. Many websites use this combination because it allows users to better understand the message ultimately driving traffic and increasing conversion rates.

8. Tell Your Brand Story

Telling who you are as a brand is a great way to establish your business identity and connect with your audience. A great way to do this is to use video because it is a great way to tell your story, invoke emotions, and help your audience visualize your core message. Consider creating a short video series, or place a video on your landing page describing your brand, how it came to be, and its purpose.

7. Run Webinars

Webinars are one of the best ways to sell your products and services. It’s different from sales videos because they are usually packed with a lot of content. They also leave room for interaction through small Q&A sessions during the webinars.

6. Live Stream Events

If you’re hosting some kind of event, a great way to promote your small business is to do a live stream. This is simply a video where you broadcast to people in real-time. You can even interact with viewers in real-time.

5. Use Videos as a Sales Tool

Video can be an effective way to sell your products and services. Many companies have used long-form video sales presentations rather than sales letters to sell. Many have reported that sales videos often outperformed long sales letters.

4. Create Entertaining Videos

It’s nice to give people a small break from the seriousness. Entertaining videos are a great way to keep your audience engaged without any serious content or sales intent. You’ll find your audience will like, trust, and relate to you more with these kinds of videos.

3. Create Educational Videos

An easy way to use videos is to offer value to your target audience through educational videos. Do a little research in the search engines to find out what people are curious about, what problems they have, and what their interests are. Then create an educational video on these topics.

2. Show How Your Product Works

If you are selling a physical product, don’t simply rely on photos to do the job. Film a video that shows how your product works. This makes it easier for the consumer to understand the value of your product.

1.  Distribute To Most Major Channels

While you may not actively use major social media platforms regularly, we still reccomend keeping profiles up to date in the case that your profile is a potential customers first interaction with your business. There are many channels that can help give your videos more exposure. The list includes YouTube, Facebook, Vimeo, Instagram, LinkedIn, and more.

Author: Seth Morrisey



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